WCW - Lifestyle and Business Coach Jessica Estrada

Jessica Estrada

Jessica Estrada

This week we are featuring Lifestyle and Business Coach Jessica Estrada!

Jessica helps businesses take themselves to the next level. She’s a boss babe who shares with us how she started her own business and paved her own way as an entrepreneur. Thanks Jessica for sharing your story with us!

How did you decide to start your own business? What did you do before?

It kind of started by accident! I had just graduated college with my BA in journalism and I was working at a non-profit agency as a coach for adults with developmental disabilities. More than anything, I wanted to work in the editorial world, but I just wasn’t having any luck finding a job in the field. So I started freelance writing on the side and one client led to another and another and before I knew it, I had a full-time writing business. That was five years ago and I’ve never looked back. During that journey, I became really passionate about helping women create freedom-filled lives and businesses that they love and that’s what inspired me to get certified as a life coach and start my coaching business. 

What are you most proud of?

I’m most proud of the life and business I’ve created for myself. I LOVE what I do and still can’t believe I get paid to do it. Like, seriously, I pinch myself every day. I remember a time when this vision felt absolutely impossible and so far-fetched but it’s here now and I’m living it. Whatever you want to do IS possible and now I’m on a mission to help other women create their own dream life and biz. And I’m really proud of the journey itself. There is so much beauty in it. There are highs and lows, for sure. It’s not always easy, but it’s definitely worth it. 

What is the biggest lesson you've learned in running your own business?

The biggest lesson I’ve learned is that success is all about your mindset. You can take all the action steps, but in order to really manifest the success your heart is craving, you also need to be doing the inner work too. It’s about raising your self-worth and really stepping into your power as a woman and as an entrepreneur. The inner work is so vital and that’s why I dive really deeply into it with my clients. That’s what creates the transformational experience and the big results. 

What does fashion look like for you in your career?

I work from home so my every day fashion might be different from those that work a 9 to 5. When I first started working from home, I really enjoyed working in my pajamas—It felt luxurious. But, after some time of doing that, I realized that what I was wearing was affecting my mood and my productivity. So now, even though I still work from home, I make an effort to dress up a little more. I put on makeup and wear actual clothes instead of pajamas and it has a been a big game-changer. I get more done and I show up more confidently in my business even if no one actually sees me. 

What are your opinions on fashion in the workplace - does it matter to you?

Yes, it absolutely does matter. I started my career as a fashion writer and editor so style is something that’s really important to me. I think fashion is not about what designer you're wearing or what trendy piece you just snapped up. It’s more about how you present yourself to the world. What you wear says a lot about you and how you value yourself. Plus, when you’re wearing a bomb outfit, you feel like you can do anything. 

What are your goals for the future?

I’m always working on growing and expanding myself and my business. I have really big goals, but I also love that when you have your own business, it can really be whatever you want it to be. I love how expansive and free it feels. I love knowing that I can follow my intuition and do whatever I feel called to do at that moment in time. Right now, for example, I’m launching an exclusive 1:1 manifestation coaching program, which is totally different from the business coaching, but it’s something that I’m really excited and passionate about. Not knowing what exactly I’ll be working on a year from now or five years from now is pretty freaking exciting. 

Any links for people to reach out to you if they are looking to get in touch?

Yes! If you’re looking for life or business coaching, you can find me on my site at jessicaestrada.net or follow me on Instagram at @jessestradaxo.

WCW - Style Book App Creator Jess Atkins

Hi Fashion and Career Trailblazers,

I decided to create a weekly feature - Reverie Vie’s Women Crush Wednesday! This is in addition to our Wear To Work Podcast. WCW will feature women paving the way in their fields. Our first feature is Jess Atkins, creator of the Stylebook App. Excited for you guys to learn about her and her journey for any that have similar aspirations. Leave Jess any questions in the comments, and show her some love online.

Also, if you would like to be featured or know someone who you think others would love to learn about - hashtag #reverieviewcw and let us know why!

Tell us about you! 

Jess Atkins, Stylebook App Creator

Jess Atkins, Stylebook App Creator

I’ve always loved fashion - and magazines in particular. While studying photography at NYU, I interned in the fashion closets at Vogue and Modern Bride. After I graduated, I started my first job as the Art Assistant at Lucky Magazine. All of those jobs played a huge role in my love for organization and clothes. Working in publishing was an eye-opening experience because I got to see and touch a huge selection of garments - from the inexpensive all the way up to Alexander McQueen couture. It gave me a new appreciation for getting dressed every day and made me want to improve my own style. This wound up being a major source of inspiration for the app when I came up with the idea. I liked seeing all of the clothes cataloged for the magazine’s records and thought, “Wow, this would be so useful if it was digitized!"

Why did you decide to start Stylebook? How did you get the idea?

I’m now married to my co-founder Bill, but at the time Stylebook started, we were dating and the app was just one of our goofy weekend projects. We didn’t think anyone would buy it or would even get the concept. He is a computer programmer and wanted to create an app for the brand-new App Store. It was very unusual that Apple basically opened the store up to anyone who was willing to create and publish software. He had the idea to make a personal finance app, but I wanted to create a closet management app. I was inspired by my time interning in fashion closets. 

Who is your target market?

Anyone who wants to develop their personal style and save money on clothes. The app’s main goal is help you get more use out the clothes you own and help you remember the great outfits you already have. Every once in a while, I feel like I hate all my clothes, but then I browse my outfits in the app and I’m reminded of a fantastic outfit I wore a few weeks ago. 

How long you’ve been in business?

We’ve been in business since 2009, so we’re approaching 10 years! I’m so grateful to all of our customers for allowing us to have such a fun and unusual job. 

What’s the future for Stylebook?

We have dozens of ideas for new features that are either being worked on or are waiting for development. We are very serious about quality control and take our time creating anything new since we want it to work well. Plus, as the app grows it gets trickier to squeeze in new stuff without the interface becoming very confusing. 

What are some of the best use cases for the app or stories from your users?

There are tons of different reasons customers use Stylebook so it’s difficult to pinpoint the best use case, but my favorite use case for Stylebook is using the app to remember what you wore in the past.

Once a customer told me Stylebook has become a sort of diary for them and I love that idea. It reminds me of the fantastic book “Worn Stories” by Emily Spivack that has essays by people recounting the memories attached to certain clothes. Some customers have been using the app for years and they’ve tracked their wardrobe almost every single day. 



Looking to create your own personal style, but too busy for it? I created a free resource guide to get your style on track asap! Sign up here to get the guide straight to your inbox.

xx Jess