I created a picture diary of my attendance at NYFW. I attended Flying Solo and A Detacher fashion show at Pier 59 Studios. Special events with Stuart Weitzman and Cushnie et Ochs. As well as the Zang Toi after party.
Fashion week is always a busy time, but such an inspiring time. It’s when everyone comes out in their best fashion ready to preview what’s to come. The common trend was the clear vinyl fabric in clothing and shoes.
One of my favorite parts was listening to creative director of Stuart Weitzman, Giovanni. He talked about how to put your own stamp on an already established brand. How packaging is key. When he came in he decided to change the packaging to a dark purple color. That way whenever this color was seen it would be associated with Stuart Weitzman. Also, to create nice boxes that last. That way they could be kept in the customers closets and featured in their home. He also talk about how atmosphere in your store is very important for your clients. How a homey and chic atmosphere makes customers feel comfortable, so they can stay and shop. He wants it to feel like they are shopping from the comfort of their own home. Everything is part of the experience of branding
The reason we love fashion so much is because of the immaculate branding. The emotional connection. How a brand makes you feel. It’s chasing after a feeling, and the top brands do this the best. One study found that brands like Apple, Disney, and Chanel create emotional connections with their customers. When these brands are mentioned, the part of the brains that relate to emotional connections light up. That is because these brands have a distinct why. When we know why a brand exists. What it stands for. What their point of view is, we can really get behind it and become a part of it.
I hope you enjoy my video diary.
Giovanni Morelli, Creator Director of Stuart Witzman
Hope you enjoyed my photo and video recap of my fashion week journey.
Until next time…