WCW - Lifestyle and Business Coach Jessica Estrada

 Jessica Estrada

Jessica Estrada

This week we are featuring Lifestyle and Business Coach Jessica Estrada!

Jessica helps businesses take themselves to the next level. She’s a boss babe who shares with us how she started her own business and paved her own way as an entrepreneur. Thanks Jessica for sharing your story with us!

How did you decide to start your own business? What did you do before?

It kind of started by accident! I had just graduated college with my BA in journalism and I was working at a non-profit agency as a coach for adults with developmental disabilities. More than anything, I wanted to work in the editorial world, but I just wasn’t having any luck finding a job in the field. So I started freelance writing on the side and one client led to another and another and before I knew it, I had a full-time writing business. That was five years ago and I’ve never looked back. During that journey, I became really passionate about helping women create freedom-filled lives and businesses that they love and that’s what inspired me to get certified as a life coach and start my coaching business. 

What are you most proud of?

I’m most proud of the life and business I’ve created for myself. I LOVE what I do and still can’t believe I get paid to do it. Like, seriously, I pinch myself every day. I remember a time when this vision felt absolutely impossible and so far-fetched but it’s here now and I’m living it. Whatever you want to do IS possible and now I’m on a mission to help other women create their own dream life and biz. And I’m really proud of the journey itself. There is so much beauty in it. There are highs and lows, for sure. It’s not always easy, but it’s definitely worth it. 

What is the biggest lesson you've learned in running your own business?

The biggest lesson I’ve learned is that success is all about your mindset. You can take all the action steps, but in order to really manifest the success your heart is craving, you also need to be doing the inner work too. It’s about raising your self-worth and really stepping into your power as a woman and as an entrepreneur. The inner work is so vital and that’s why I dive really deeply into it with my clients. That’s what creates the transformational experience and the big results. 

What does fashion look like for you in your career?

I work from home so my every day fashion might be different from those that work a 9 to 5. When I first started working from home, I really enjoyed working in my pajamas—It felt luxurious. But, after some time of doing that, I realized that what I was wearing was affecting my mood and my productivity. So now, even though I still work from home, I make an effort to dress up a little more. I put on makeup and wear actual clothes instead of pajamas and it has a been a big game-changer. I get more done and I show up more confidently in my business even if no one actually sees me. 

What are your opinions on fashion in the workplace - does it matter to you?

Yes, it absolutely does matter. I started my career as a fashion writer and editor so style is something that’s really important to me. I think fashion is not about what designer you're wearing or what trendy piece you just snapped up. It’s more about how you present yourself to the world. What you wear says a lot about you and how you value yourself. Plus, when you’re wearing a bomb outfit, you feel like you can do anything. 

What are your goals for the future?

I’m always working on growing and expanding myself and my business. I have really big goals, but I also love that when you have your own business, it can really be whatever you want it to be. I love how expansive and free it feels. I love knowing that I can follow my intuition and do whatever I feel called to do at that moment in time. Right now, for example, I’m launching an exclusive 1:1 manifestation coaching program, which is totally different from the business coaching, but it’s something that I’m really excited and passionate about. Not knowing what exactly I’ll be working on a year from now or five years from now is pretty freaking exciting. 

Any links for people to reach out to you if they are looking to get in touch?

Yes! If you’re looking for life or business coaching, you can find me on my site at jessicaestrada.net or follow me on Instagram at @jessestradaxo.

WCW - Style Book App Creator Jess Atkins

Hi Fashion and Career Trailblazers,

I decided to create a weekly feature - Reverie Vie’s Women Crush Wednesday! This is in addition to our Wear To Work Podcast. WCW will feature women paving the way in their fields. Our first feature is Jess Atkins, creator of the Stylebook App. Excited for you guys to learn about her and her journey for any that have similar aspirations. Leave Jess any questions in the comments, and show her some love online.

Also, if you would like to be featured or know someone who you think others would love to learn about - hashtag #reverieviewcw and let us know why!

Tell us about you! 

 Jess Atkins, Stylebook App Creator

Jess Atkins, Stylebook App Creator

I’ve always loved fashion - and magazines in particular. While studying photography at NYU, I interned in the fashion closets at Vogue and Modern Bride. After I graduated, I started my first job as the Art Assistant at Lucky Magazine. All of those jobs played a huge role in my love for organization and clothes. Working in publishing was an eye-opening experience because I got to see and touch a huge selection of garments - from the inexpensive all the way up to Alexander McQueen couture. It gave me a new appreciation for getting dressed every day and made me want to improve my own style. This wound up being a major source of inspiration for the app when I came up with the idea. I liked seeing all of the clothes cataloged for the magazine’s records and thought, “Wow, this would be so useful if it was digitized!"

Why did you decide to start Stylebook? How did you get the idea?

I’m now married to my co-founder Bill, but at the time Stylebook started, we were dating and the app was just one of our goofy weekend projects. We didn’t think anyone would buy it or would even get the concept. He is a computer programmer and wanted to create an app for the brand-new App Store. It was very unusual that Apple basically opened the store up to anyone who was willing to create and publish software. He had the idea to make a personal finance app, but I wanted to create a closet management app. I was inspired by my time interning in fashion closets. 

Who is your target market?

Anyone who wants to develop their personal style and save money on clothes. The app’s main goal is help you get more use out the clothes you own and help you remember the great outfits you already have. Every once in a while, I feel like I hate all my clothes, but then I browse my outfits in the app and I’m reminded of a fantastic outfit I wore a few weeks ago. 

How long you’ve been in business?

We’ve been in business since 2009, so we’re approaching 10 years! I’m so grateful to all of our customers for allowing us to have such a fun and unusual job. 

What’s the future for Stylebook?

We have dozens of ideas for new features that are either being worked on or are waiting for development. We are very serious about quality control and take our time creating anything new since we want it to work well. Plus, as the app grows it gets trickier to squeeze in new stuff without the interface becoming very confusing. 

What are some of the best use cases for the app or stories from your users?

There are tons of different reasons customers use Stylebook so it’s difficult to pinpoint the best use case, but my favorite use case for Stylebook is using the app to remember what you wore in the past.

Once a customer told me Stylebook has become a sort of diary for them and I love that idea. It reminds me of the fantastic book “Worn Stories” by Emily Spivack that has essays by people recounting the memories attached to certain clothes. Some customers have been using the app for years and they’ve tracked their wardrobe almost every single day. 

https://www.instagram.com/p/BnOWuwonHTQ/?saved-by=stylebookapp

https://www.instagram.com/p/BnNHdKFAeoZ/?saved-by=stylebookapp

Looking to create your own personal style, but too busy for it? I created a free resource guide to get your style on track asap! Sign up here to get the guide straight to your inbox.

xx Jess

5 Fall Trends I'm Obsessing Over

Am I’m crazy? Am I the only one that saves fashion inspo on my phone? I decided to share the 5 fall trends I’m currently coveting. Also, I just found an app that helps me with my obsession that I’ll share below.

Anyways, fall fashion. I’ll cut to the chase…

1.    Metallic - Just have to say I was dying when I recently saw Beyoncé in her OTRII Tour last week wearing this trend on stage.

2. White Blouse/Dress

3. Fedora

4. Scarf

5. Buckle Boots

If you’re not sure where to start to accomplish these looks - I created a free guide on 9 resources for those that are too busy to think about fashion! The first tip gives you an easy way to get these looks. You can get it straight to your inbox by signing up here ! https://mailchi.mp/a8967f7faa8b/9fashionresources

If you try any of these looks, post them with the hashtag #reverieviefallfashion - would love to see how you are styling your looks. Will share how you are recreating them!

xx Jess

7 Resources That Changed My Life

A lot of us – me included - sometimes talk about how social media is such a deluded place. But I have to say how grateful I am to it. It is a place that has allowed me to find liked minded, but more importantly mind expanders that led me to truths I knew in my heart, but didn’t see talked about in real life. 

We have a choice to choose what we consume. It can either grow us or destroy us.

I used to be rooted in the mind when I was young.  I thought being practical and realistic was smart when I later learned it is only limiting. 

The world is rooted in logic and the mind. But we’ve seen in today’s world what logic can create. How it can twist words, lead with fear instead of the heart. Do things that we know to be wrong. In the book 1984, we see how “big brother” could brainwash them to believe 2+2=5. What is fear leading us to believe today?

Instead, why not listen to the heart, the body. We really do know best. If something feels wrong - it is. I’ve seen it in the work place. We see it everyday life. If the mind could create the holocaust and locking children in camps today, then what else can the mind tell itself it is just and right. Even when the we have learned clearly and been taught in history how our country has wronged people with the Japanese Internment camps during WWII - our administration still thought this was a viable solution based on judgements by the mind. Completely illogical things are done because it’s the way it’s always been done. When we treat others how we want to be treated, but also go beyond that to realized we need to treat others how THEY want to be treated. Accept that others may want to be treated a different way than us. Empathize that everyone is different 

Everyone has different viewpoints which is beautiful. I’m not saying I know everything either. It took me a while to be open and learn for myself because we all grow up with certain biases. I consider myself an open minded person. To not only understand, but accept that we are all able to have different points of view. Even if we don’t personally understand it we can respect it – the caveat being that as long as it doesn’t harm someone else.

I decided it’s irresponsible and selfish for me not share what has helped me and maybe could help someone else. I understand some people want to keep social media fluffy because it’s an escape. I respect that. But I personally feel if we don’t talk about things that matter, then what’s the point? 

This leads me to share the below resources that not only help you to understand yourself better (as we sometimes lose ourselves), but others. I truly think learning to understand others and respect our differences (and not take it as a personal offense) is the way to healing and evolving.  

7 Resources That Changed My Life

  1. Economics and Psychology Minor in College

  2. Myers Briggs Test - Personality test to learn about yourself and others

  3. Deepak Chopra - Learning Meditation

  4. Oprah and her Super Soul Sunday Interviews

  5. Astrology Reading – Never cared for astrology. But after having very “logical friends” talk to me about astrology as a whole - not talking daily horoscopes as those don’t fit everyone. And finally having an astrology chart reading by a renowned professional that changed my life - I decided why shouldn’t the planets affect us when we come from the same place they were made? When the moon affects the water and we are 80% water. Why wouldn’t the other planets affect us as well? The astrologist mentioned I was a projector in Human Design which lead me to next topic…

  6. Human Design - Ultimately understanding Human Design was the key to everything for me. It opened up the world and my understanding of myself. Why certain things had worked, and why trying to be like others hadn’t worked for me. It gave me SO much clarity and peace. It’s understanding your human design and energy type and how to best interact in the world for success. My life has made so much more sense. Learning our energy type and who we are in this world is priceless. Luckily moving to LA I found an amazing Human Design reader Jenna Zoe. https://www.jennazoe.com

  7. Lacy’s Free and Native Manifestations - This was the last piece that I learned through an in person podcast recording. Lacy talks about how if we don’t clean up our subconscious - no matter what our waking intetnions are - we may continue to have patterns in our life. Lacy’s course helps you to dig deep and remove any blocks or self limiting beliefs you didn’t know were there. Or you did, but you didn’t realize how much it was affecting you and your daily life and what you believe is possible for you to achieve.

    Learning this also shows how we impact each other SO much. Espeically growing up. How we can harm each other with our words and actions. Even minor things that may not seem like anything to us can have an affect on others. It’s learning responsilbity for this. Not self hatred, but forgiveness to ourselves and others so we’re all free to move on, but learn from the past. When we undertand how others have hurt us, even when it isn’t there intention – we can learn that our actions can have the same effect on others. https://www.freeandnative.com

5 Podcasts Related to the Subjects Above

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 For entrepreneurs or those looking for mind expanding business advice

For entrepreneurs or those looking for mind expanding business advice

 Wear To Work Podcast. I created this to showcase women succeeding in nontraditional roles while also discussing fashion in the workplace. Discussing fashion in general is important to me not only because it is an interest of mine, but because it used as such a factor for judgement in society today by all.

Wear To Work Podcast. I created this to showcase women succeeding in nontraditional roles while also discussing fashion in the workplace. Discussing fashion in general is important to me not only because it is an interest of mine, but because it used as such a factor for judgement in society today by all.


Let me know your thoughts on what has helped you. And if you know your human design - share your energy type below.

If you want to discuss more join the Wear to Work private facebook group here: https://www.facebook.com/groups/weartoworkpodcastprivategroup/

xx Jess

How to fit ALL your clothes in a carry on bag

5 Cities and 1 Carry on. Not my typical packing situation. We were going to Mykonos, Santorini and London for my good friend’s birthday. Between these Europeans cities there was going to be a lot of plane changing and even traveling by water on some ferries between islands. I was talking to my friend about how much luggage she was bringing and she said she was only going to bring a carry on. No checked bags for an 11 day vacation to Europe is not my typical M.O. She said I was free to check a bag, but she wasn’t waiting for me if my baggage got lost. Ha. Said in a joking, but serious manner of course. ;). I didn’t want to deal with the hassle of lugging around a ton of bags either between cities. We all know how fun that is. And when you’re traveling with a large group, you’re at the mercy of other people’s schedules.

Not only were we going to these 3 cities in Europe, but I was traveling to Chicago first to meet with my friend. Then we would go together to NYC to leave from there to London. Therefore, I had a few extra days to pack for…

Here are my tips.

1.    Get a good multi purpose suitcase! I’m in love with the new Away luggage. This isn’t an advertisement for them, but I’ve found their luggage to be not only affordable, but great for packing. They also come with portable chargers which is great when you’re on the go and always have a phone that is dying (why is my battery always almost dying anyway?). They have a couple different compartments and bags to also pack toiletries or smaller personal items.
2.    Roll Roll Roll!!!! Rolling has been the best number 1 trick that has allowed me to pack almost double. Rather than lying your clothes flat. Learn to roll. There are YouTube tutorials galore. But rolling your clothes allows you to fit in everything you want.
3.    Mix and Match. Pack items that you can mix and match. Skirts, pants, tops – that can create different looks together. Also, jewelry is my secret to changing up and elevating a look. If you’re interested in how you can change a look in these ways – comment below and I’ll do a separate post. 
4.    Do Laundry. If you’re going to be gone for a while and going to different cities you can re-wear some items and do laundry. I packed one outfit that I would always wear on the planes since we had so many different flights. You can ask your hotel, or if you’re staying at an Airbnb – if you can do your laundry. 
5.    Plan all your outfits in advance. This is key to packing light. I can be like everyone else and want to pack options in case I change my mind that day. You have to get serious with yourself though. We all have items of clothing that we never wear, but think – oh I’ll wear it on this vacation. Then pack it, and still don’t wear it. Try on all your outfits before you leave! Take pictures in your phone of you wearing them and create an album of what outfits you’ll wear on what days. This will help you to avoid bringing things you won’t wear by trying it all on together before hand. You’ll be able to see if your still as into that dress for this vacation as you were thinking before. This takes some time, but it will all be worth it. I changed my mind a couple times, but wound up finally deciding on the keys pieces I wanted to bring. Our trip had each day planned which made me know in advanced which outfits I would need to bring. Luckily, a lot of it was spending time in a bathing suit in Greece which makes packing light easier too. If you’re going on a trip that doesn’t have each day planned, then try to pack outfits that are multi-purpose. Also, consolidate those shoes! You’re not going to wear all those heels. Bring one pair for walking, one pair for dressing up, and then tennis shoes for working out or sandals if you’re heading to the beach. 

Do any of you have any tips that work for you when traveling? Let me know which tip was the most helpful for you, and if you’re going to try any of these for your next vacation. Also, feel free to share with any of your friends who are planning their next big trip soon, but need some help packing!

Bon Voyage!

Jess x

This is the Number 1 Sign You Need to Leave Your Job Now

I was 28 years old and working in tech. I had skyrocketing up the ladder putting my life into my work. It wasn’t an easy feat as most of my peers were in their 40s and had worked their life to get to this same point in their career. It was at this point in my life when I realized I couldn’t see this as my future anymore.

I don’t mean any disrespect as everyone has a different timeline in life. Everyone has different priorities in life. For some, it is a steady job for their family or flexibility to live their own life. When I started in the corporate world I had an amazing mentor who was a VP at the company. He believed in young achievers. He had children himself and many daughters, so he was a big advocate of mentoring young talent. He wasn’t stuck in his old ways. Would call and ask for opinions. As a 22 year old out of college I thought I had no opinions to offer. I was shy and grateful to have a job at a great company. I had some internship experience, but I didn’t think I had thoughts of value yet to offer a VP. But luckily, he did see what I couldn’t see in myself. When we spoke he would ask me my opinions. He would ask about different strategies I may have learned in school or case studies I may have read. I learned that I did have something to offer. I had a unique point of view that wasn’t tainted by process or groupthink.

It was starting off in this way that made me realize I had ideas of value. As I grew farther in my career though, I realized some companies don’t want your ideas. Some bosses want you to follow protocol and process. They don’t want to hear your ideas about how to improve or how you could make the company more money. A lot of leaders say to come with solutions which I agree with 100%. But the dirty secret is huge corporations move slowly. Some leaders don’t want to have to communicate a solution to other departments. It’s why you find so much apathy. This was the hardest part for me. I am a person of action. Let’s talk, figure out the root cause and fix it. Instead I started to see only blaming. That it was “that organizations problem.” “That organization is the one that is doing it wrong.” We are all on the same ship though, and if there is a hole on one end…. We are all going down. The lack of integrity culture made me realize it wasn’t isolated. I grew to see it more as the company went through many acquisitions and changes. Many of my colleagues and managers were terrified of innovation or change. They would rather stick to what made them feel “safe” which was status quo.

There was no safe space for failure.

Making no safe space for failure is the number 1 indicator it’s time to leave. If you are looking for innovation, this isn’t the right company for you. Today, many companies have broken cultures. It’s the ones that are solving for this that are growing and will continue to grow.

I understand for many corporations it’s about scale. But I see increased “processes” in corporations lead to mediocrity. I don’t mean when it comes to things like finance and accounting, or best practices. But for skills that thrive on creativity and new approaches. For example roles like sales, partnerships, communication, and marketing to name a few. If some people can do something better and faster using their own method you should let them. Don’t stifle innovation. Luckily, I had some leaders that didn’t stifle innovation. The greatest influence though was my mom. My mom encouraged my innovation from a young age and always treated my thoughts with respect.

I had a wake up call at 28 that I was doing this for all the wrong reasons. I was making great money, but I wasn’t happy anymore. I used to love my job, but a bad culture at a company had left me feeling jaded. I can’t say I blame the company alone though, because there are many things wrong with the industry as a whole. My role was to increase revenue and build growth year over year, which I achieved. I wanted to help and improve the company as a whole, but the system didn’t want to listen. I had to stop and ask myself:” Why am I working so hard for a company that doesn’t appreciate it?” “Why am I doing something that I’m not even sure I love?”

I had always been in love with the arts from a young age. I’m one of the weird people that has even left brain and right brain. I always loved fashion. I was on a competitive dance team in high school. I loved to always create and think outside of the box. This is when I realized I had started to change myself too much to be who a company wanted me to be. In an increasing older, male dominated company, they didn’t understand me as a young female. If a company doesn’t celebrate unique differences and you lose yourself. It’s time to stop and think. Nothing is worth losing who you are. I know many females deal with this in corporations today. We’re told we must act a certain way. Be more assertive. But if you are, you’re called Bossy. Too ambitious. What’s wrong with empathy? What’s wrong with humble leadership if it results in increased revenues and sales? Instead it’s time our culture as a whole realized there is innate value in different traits. Teams that are more diverse (via gender and culture) wind up making the company more money. Since corporate profits are on the line, I say this is a global issue. Every company should start asking themselves, is our old way of thinking holding us back?

Everything in my life had to happen how it did for me to get to this point in my life. I had to learn the skills I learned in Tech to allow me to then transition to Fashion. I now have the experience of working with Fortune 500 companies in the tech industry. I know how to grow partnerships. Life lesson are priceless if we pay attention. If you’re graduating college and reading this, my wish is that you learn from my experience. If you’re well into your career now, my greatest wish for you is to realize it is never too late. Now is the time in your life when you can make a change. If you’re in a company whose culture doesn’t value differences. Whose culture doesn’t have a supportive atmosphere for failure. Then these are the key signs that this company isn’t innovating. It’s burying the problems and is not learning to fail fast, so it can get on to succeeding. Wishing you all the best in your journeys and would love to hear your personal stories.

If you found this article helpful, or you think it could help someone else – please feel free to share.

I recently did an Ask Me Anything on Changing Your Career. Below are some of the questions I received and answers I gave.

You can check out the full AMA here.

But here are some snippets..

MITCH OLIVAR
When looking for a new career path, what is the most important thing to be taken into consideration?

REVERIE VIE

Hi Mitch,

Great question. It’s asking yourself what is the most important to you. Is it doing somethign you love, making a certain salary, having flexbility in work? For me it was doing somethign that I was passionate about, and being able to use my skills to go off on my own. What is most important is going to be different to everyone. Making a list of what matters most would be the first step. Then starting to find careers that fit into what hits your top list.
MARIJA13
What is the best advice you can give someone that is considering changing careers?

REVERIE VIE
Thanks for your question. I would say to start to look at why you want to leave your current career. Make a list of what your ideal role would be. Then start by finding roles that fit your list. Enlist your network in helping you out once you find out what it is that you want to do. You never know who may have access to careers, experience or contacts that may be of interest. A lot can be your extended network or friends of friends  that may be able to connect you with someone who can help to you to transition.

ENA DIANE PASA
How hard was it for you to start again from zero? What would you have done differently?

REVERIE VIE

Hi Ena,

Thanks for your questions. It wasn’t as hard as most people would think. I dont believe you ever start at zero. Any expereince you have an one career can be applied and transfered to a different industry. I believe it’s taking what you know and using that to slowly transition into your next career.
AE ELNAR
What age is too late for one to change careers?

REVERIE VIE

Great question.

It’s never too late! That’s the number 1 thing I’d love to share with everyone. Throughout history people have changed careers late in life. Martha Stewart was a wall street trader and wrote her first book in her 40’s which then lead to her domestic success. Vera Wang became a fashion designer in her 40s. Charles Darwin was 50 years old before he published his findings that made him famous today. I believe all skills transfer. It’s about passion, drive, and believing in yourself to take the chance. Much success!

JAUSTRIA
Did you ever fear that you won’t be successful in your new career?

REVERIE VIE

Of course. There are always fears and risk. I was told if it doesn’t scare you, then you shouldn’t do it. Use discomfort as your radar. You have to get uncomfrotable to get comfortable again. Your tolerance expands overtime and success becomes more rewarding. Success isn’t absent of failure, but it is not giving up in the face of it. Everyone is going to fail, but it is the ones who don’t give up and keep going that ultimately succeed.

IAMEVILLETA
Is it uncommon for people in their 20’s to change careers?

REVERIE VIE

I think may people may change jobs, but not careers. In most cases, when people have invested in a career ( like tech, engineering, marketing, etc.) that they have spent time, effort and money in – they feel that they cannot change. Anytime people invest- they feel the cost of change means they lost out on everything they invested in. There is a term in economics called “sunk cost” that describes this. We can use the example of standing in line at a grocery store, say there is a long line that you have been waiting in it. But then another line seems to be going faster- you could either hop lines and go next or you could continue to wait in your line even though it is going slower. Even though you have been waiting in line, it’s best to hop over to the shorter line. But in life people get scared about wasted time. I dont believe there is a such thing as wasted time and effort because I believe all skills transfer.

Did College Students Start this New Trend?

With Social Media, fashion bloggers, and fast fashion. Trends are constantly changing! Designers are releasing more capsule collections to keep up with everyone’s appetite for of the moment fashion. The digital age and online shopping has not only changed fashion, but how about how we decorate our homes.

 Gucci ad featuring a college student with pinboard prints decorating their dorm

Gucci ad featuring a college student with pinboard prints decorating their dorm

Barbara Hulanicki, Founder of Biba, has some thoughts about how to decorate your space to keep up with current trends. Barbara has worked with everyone from Bridgette Bardot to Alexa Chung, so she has seen fashion through the ages. Kylie Jenner decorated her bathroom with the skull print that Barbara designed. Find similar one here.

Barbara calls out that Pinboard Prints are the new trend. Barbara has always been a trendsetter throughout her career. She is the one that made the t-shirt style popular in the 60s.

Barbara explains that fashion designers use mood boards to inspire their collections and how pinboard prints allow the younger generation to easily decorate their space. College students are using these prints to decorate their rooms with multiple prints taped to the wall or pinned to a pinboard.

IMG_0727.jpg
 How one student used Barbara’s prints to decorate her room

How one student used Barbara’s prints to decorate her room

It isn’t only a trend we are seeing with college students though. Covering your walls with prints of different sizes not only looks stylish, but allows you to change your decor with your mood. We see interior designers do this by framing prints for not only a more streamlined by lasting look.

Barbara Hulanicki started her career as a fashion illustrator and has come back to her passion. She decided to release an exclusive collection of illustrations from her archives. These are prints from the 60s, and from collaborations she did with brands like Top Shop.

 Barbara’s collaboration with Top Shop and Alexa Chung

Barbara’s collaboration with Top Shop and Alexa Chung

To start decorating yourself, shop the collection here. Send Barbara photos of how you decorate to be featured on her site! These can be emailed to BarbaraHulanickiDesigns@gmail.com.

 Barbara Hulanicki receiving her OBE award from Prince Charles

Barbara Hulanicki receiving her OBE award from Prince Charles

Barbara Hulanicki Discusses Audrey Hepburn and Fashion Today

Barbara Hulanicki, founder of Biba, discusses what inspired her to become a designer.

In the video below she discusses the first time she met Audrey Hepburn and why she thinks Audrey’s style is timeless.

Barbara talks fashion from the 50’s to now. What is inspiring her and what she thinks of the current fashion landscape. Barbara shares all of this while drawing one of her famous fashion illustrations which are available here!

After watching, let us know your thoughts on the current fashion landscape compared to the 60’s!

X Jess

Music: Focus by H.E.R
Follow @BarbaraHulanickiIllustrations for the release of her artwork

My Trip to Saint Petersburg

I had a wonderful time ringing in the New Year in Zara Arshakian’s hometown of Saint Petersburg. Her family and friends welcomed me and showed me what the city had to offer. I was blown away by the beautiful European architecture, history and normalcy of everyday life. I loved how cultured the city was and how there was such a focus on the arts and music. I wanted to share it with you as I was experiencing the city for the first time. See below for my entire trip.

Second video is how we celebrated the New Year in traditional Saint Petersburg and Armenian style ;). Cheers!

xx Jess

Interviewing Co-Founder of Sparkle!

I met Devi Jagadesan at the Glamour Women of the Year event. During this event is when I learned about her company called Sparkle. After learning about her company, I wanted to share her strength. How she took a dark time in her life to be able to create something that could help others. In the interview below discusses why she started Sparkle. What they stand for, and tips on how to re-gain your Sparkle. She speaks on how to help people who have been sexually assaulted, and how to be an ally.

NYFW18

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I created a picture diary of my attendance at NYFW. I attended Flying Solo and A Detacher fashion show at Pier 59 Studios. Special events with Stuart Weitzman and Cushnie et Ochs. As well as the Zang Toi after party.

Fashion week is always a busy time, but such an inspiring time. It’s when everyone comes out in their best fashion ready to preview what’s to come. The common trend was the clear vinyl fabric in clothing and shoes.

One of my favorite parts was listening to creative director of Stuart Weitzman, Giovanni. He talked about how to put your own stamp on an already established brand. How packaging is key. When he came in he decided to change the packaging to a dark purple color. That way whenever this color was seen it would be associated with Stuart Weitzman. Also, to create nice boxes that last. That way they could be kept in the customers closets and featured in their home. He also talk about how atmosphere in your store is very important for your clients. How a homey and chic atmosphere makes customers feel comfortable, so they can stay and shop. He wants it to feel like they are shopping from the comfort of their own home. Everything is part of the experience of branding

The reason we love fashion so much is because of the immaculate branding. The emotional connection. How a brand makes you feel. It’s chasing after a feeling, and the top brands do this the best. One study found that brands like Apple, Disney, and Chanel create emotional connections with their customers. When these brands are mentioned, the part of the brains that relate to emotional connections light up. That is because these brands have a distinct why. When we know why a brand exists. What it stands for. What their point of view is, we can really get behind it and become a part of it.

I hope you enjoy my video diary.

X Jess

 Attended NYFW with my good friend and partner in crime (Singer/Songwriter) Zara Arshakian

Attended NYFW with my good friend and partner in crime (Singer/Songwriter) Zara Arshakian

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 Zara Arshakian, Damaris Lewis, Jess Lynn

Zara Arshakian, Damaris Lewis, Jess Lynn

Giovanni Morelli, Creator Director of Stuart Witzman

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 Sang Toi After Party

Sang Toi After Party

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Hope you enjoyed my photo and video recap of my fashion week journey.

Until next time…

Foxbait Interview

I had the pleasure of interviewing the designers of Foxbait, Cammy and Wicky. They not only brought us into their home and studio, but world of Foxbait! It’s as colorful and wonderous as they are. We discuss how they got started, what they have coming out, and advice they have for budding artists. Also, what they think the difference is between LA and NYC Fashion.

P.S. Special appearance by the actual namesake for Foxbait 

I can’t wait to craft soon with you, Cammy and Wicky!

To shop the upcoming collections visit: Foxbait.com
Instagram: @theofficialfoxbait

xxJess

3 Holiday Looks

I love dressing for the holidays! It’s one of my favorite reasons for the seasons. Also, for those up north – a change in outfits can help change your outlook when the weather isn’t so great.

I understand it can be a daunting task. How do you know where to begin when changing your style for seasons? It doesn’t have to be scary! You can take essentials in your closet and update them with accessories. Below are 3 ways you can update your look for the holiday season.

Black Dress

If you’re looking for a way to update the black dress- have fun with it and buy one with unique details. If you have your favorite black dress in your closet already, you can dress it up with some cool earrings, stand out heels and a holiday inspired leather jacket like the metallic one below.

 
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Skirt plus Boot Combo – Sweater 2 Ways

  1. Day Time Look: Sweater with a unique detial and a classic leather skirt. Make the look edgy with some leopard boots ( I like these ones by Alexander Wang) as well as some holiday inspired earrings.

2. Night Time Look: I love the skirt and thigh high boot look. It keeps your legs warm on those cold days, while allowing you to still wear your skirts year round. Depending on how you dress it up you can take the look from day to night. Taking the same sweater – we dress it up with a black skirt, thigh high boots, and an embellished clutch bag for some color.

Jeans for the Holiday Season

Our last look takes your jeans and classic blouse to elevate them for the holidays. Keep the style chic with some sterling silver hoop earrings, a classic shoulder bag, and add some fun flats. I’m in love with these powder pink satin slippers

 
 
 
 

Three Ways to Style a Sweater

I received a question from a reader on how to style their sweaters for winter. They recently moved to Chicago and said they needed advice on how to make winter clothes fashionable. I loved this question. I love dressing for the seasons (especially fall), so it’s a topic I am more than happy to divulge on. Below I share 3 sweater trends and how to incorporate them in your everyday wardrobe. Take your sweater from day to night. No one says you can’t be warm and stylish!

1. Form Fitting/Flattering Sweater

My number one tip is to get a form fitting everyday sweater. One that you can mix and match, but that is wearable. This is a sweater you could wear to work, or out on the town. If you have a traditional black sweater you can dress it up with different colored pants or skirts. Or keep it all black and rock out the all black look with a pop of color with accessories. Number one tip is to keep it simple! Let one or two pieces stand out.

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2. Get a sweater with unique details

Whether it is oversized, a pop of color, or peek a boo skin – have fun with your sweaters! Get ones that you could take a risk with or for a fun night on the town. You can always layer, so don’t worry about exposure.

I like my cut out top by Elizabeth and James. There are other options you can find with the cold shoulder or lace up at Zara and other stores.

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There is also, the oversized trend which is comfy- just make sure to balance it with something form fitting on the bottom. Whether it be leggings or tight jeans.

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Then there are the essential sweatshirts that can be young and fun. It’s really all about the details and what you feel best in.

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The tip is to have your essential pants, tops and boots and then you can mix and match with fun pieces you wouldn’t normally wear everyday.

3. Oversized Sweatshirt Dress

The last trend, and one I’m currently loving, is oversized sweaters as dresses! Yes, you can buy sweater dresses, which can be good for a night out or work depending on the style. But I am loving the oversized sweater as a dress.

Mix it with some hard core boots or sneakers. And as it gets colder add some leggings, tights  coats over top.

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Let me know your favorite way to pair a sweater. Also, send me any style questions you have and I could incorporate it in my next blog post.

Cheers,

Jess

Watch my video explanation here:

Fashion in Turkey and a Trip to Visit a Hollywood Jewelry Designer

I had an amazing adventure in Turkey checking out the local fashion, food and culture. I was able to visit both Istanbul and Cappadocia. I say it was an adventure because two days after we entered the country they stopped giving visas to America’s due to increased tensions with the US and Turkey. Luckily, we were okay to safely stay and still enjoy the country. Its as interest to be there during that time and we garner some fame “as the last American’s in Turkey.” 

The of Turkey were very kind and welcoming to us. Istanbul is a large metropolitan city with diverse fashion. It was great to see the high fashion area of Nisantasi. Also, to visit Yoruk Collection. They employ a jewelry designer who has created jewelry for many of the Hollywood movies like Lord of the Rings and The Other Boleyn Girl.

Below is fashion from the trip.

X Jess

How to Get Into Fashion – Chicago Fashion Designer Gives Us His Point of View

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Kelvin, Chicago Fashion Designer, discusses how Chicago differs from other fashion markets. How he got into the fashion industry, his advice for designers just starting out, and how he designs for different body types!

Here are his sites:

http://www.kelvineugeneharris.com
http://humanflesh.us
https://blackstamp.net

Check out our interview below. Let us know your thoughts and tips you have for those trying to get into fashion designs!

Best and Worst Dressed VMA 2017

I love award shows for the fashion. Love seeing which designer they choose, and how they make the outfits their own compared to how they are worn on the runway.

Check out my video below for commentary on the outfits. All pictures in the video, featured below.

Let me know what your top look were from the VMAs!

Best Dressed Women

1. Olivia Munn wearing Nicolas Jebran

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1. Paris Jackson wearing Dior

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Huge trend for Fall featured on the red carpet = Tuxedo and structured pant look

Best Dressed Guys

Machine Gun Kelly and Matt Rife

Worst Dressed

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Top Fashion Trends We Can Expect This Fall

1. Beyonce’s red dress plus sporty chic look

Beyonce has been all over Instagram in her House of CB dress. Get it here: http://www.houseofcb.com/fifi-wine-red-stretch-tulle-dress-us.html

She is usually rocking couture looks, but her dress is affordable and under $200. As, are the other trends she is rocking. They can be replicated at a lower price for all.

She shows the shoulder style isn’t going anywhere for fall. If you look at her instagram she is channeling one of the top trends of the season. The sporty chic look.

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2. Taylor Swift showcasing the Rocker Look

Taylor Swift released her new song, Reputation, on Thursday – along with a completely new vibe. She is proving she is just as tough through her style. She is rocking trends that are going to transfer into fall with the dark lines, chokers and off the shoulder ripped sweater style.

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3. Balmain x L’Oreal Collaboration

The trend I’m most excited about is the new lipstick shades dropping through the Balmain L’Oreal Collaboration. Olivier always a leader in style, has partner with a lipstick brand. Lipstick is my favorite way to dress up and transfer a look from day to night. Also, to add that fun to your fall and winter wardrobe. Which color are you most excited about wearing?

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What trend are you most excited for this fall?